It also includes making a website’s contents more searchable by their designation through specific tags, titles and descriptions. These optimization mechanisms help our digital social content liked, bookmarked, favored, dug or stumbled upon so that our content is not only read but also something fascinating that makes people to return to them and recommend them to others. Thus, our website and post contents sort of travel, get reviewed and become relevant in the long run.

The various strategies for Social Media Optimization are:

(i) Social Media Monitoring:   In order to understand the needs of social media users and respond to them accordingly, monitoring of social media pages is advisable. In order to generate more feedback, one needs to tweak the contents of one’s posts after thoroughly researching people’s conversations, their interests and their dislikes on social media platforms. There are several online monitoring tools available that one uses to listen to the social media buzz.

(ii) Making one’s Social Media Posts stand out:   One needs to make sure that each of one’s posts is extraordinary and interesting in order to receive more attention from social media users. One can generate more attention and exposure on one’s own social media posts using images, videos, gifs and hash tags. Also, one needs to make sure that the posts are concise and precise to make sure everybody reads the posts and gets the messages duly conveyed.

(iii) Building a detailed Social Media Profile:   Social media profiles are crucial to branding. Most social media platforms encourage people to create a biodata of theirs putting up profile pictures or several covers of background pictures. The pictures representing oneself ensure that they are true and also represent the brand name associated with that person. Also, one must use logos on one’s own biodata, including one’s own contact information. The usage of company logos creates long lasting mental impressions on the minds of one’s potential customers.

(iv) Building one’s Social Networks:   Instead of waiting for people to come to oneself, one must need to connect with as many people’s profiles as possible on social media platforms. A strong connection is needed to be made with the profiles of various people as only a fraction of social media users meet the criterion of one’s demographic characteristics belonging to those categories of individuals one needs to connect with.

(v) Connecting with Social Media users:   We know that building a social network is quite different than connecting with users’ profile accounts. People prefer brands that not only give them special customer attention but also value customer based inputs. Therefore, just simply sharing several posts on social media platforms and then waiting for the traffic to start rolling in, will not help. One should also respond to comments and feedbacks in the social media posts as well.

Why is Social Media Optimization important?

(i) Ensuring a strong presence on the internet:   With S.M.O., one can ensure a strong website presence for a business which establishes the internet authority of the brand concerned. Not only does it introduce people to the business, but also helps in branding and improvising the visibility of the brands along with the features of recalling.

(ii) Increasing the reach towards people:   S.M.O. provides the opportunity to reach out to specific targeted niche audiences. This medium allows one to position the brand to the customers according to their own terms.

(iii) Driving more Traffic:   S.M.O. is a great source for generating huge traffic over the internet. Various social media channels allow us to reach customers globally. Moreover, this can happen without extra investments.

(iv) Leading Generations:   Although Social Media is particularly useful for branding and creating a buzz, it is increasingly used for leading generations. Thus, tapping into the social media channels can transform the leading generation campaigns significantly.

(v) Improving Search Engine Ranking:   Syncing with the Search Engine Optimization and the Search Engine Marketing efforts can also help with the improvement of the rankings on the search engines. As search engines start acquiring their data from social media channels such as Facebook, Twitter, etc. and displaying them on their search results, S.M.O. has gained prominence among marketers.